THE EUROPEAN PREMIERE LAUNCH EVENT OF A’JA WILSON’S NEW SIGNATURE SHOE

On Friday, May 9th, the Airdom store in Viale Monza, Milan, transformed into a dynamic playground for the European debut of A’ja Wilson’s first signature line. Athletes, special guests including Marco Belinelli and Blanca Quiñonez, key figures in the basketball world, and of course our extraordinary community, all contributed to creating a one-of-a-kind experience.

Relive the Airdom and Nike event in Milan

A’ONE “PINK AURA”: A STATEMENT OF INTENT

In a European premiere, Airdom celebrates the launch of Nike A’ONE “Pink Aura,” A’ja Wilson’s first signature shoe —two-time WNBA champion, three-time league MVP, two-time Olympic gold medalist, and NCAA champion.

This was not just a drop. It was a statement. Every element of the A’ONE collection, from sneakers to apparel and accessories, embodies the intensity, vision, and legacy of one of the greatest athletes in history. The “Pink Aura” colorway is not only bold — it is deeply personal. It reflects A’ja’s courageous leadership, her roots, and the path paved by those before her. From details inspired by her grandmother’s pearl thread to her mantra engraved on the sole, “The best is yet to come,” every element is rich with meaning. Each pair sends a powerful message to the next generations:“You are powerful, you are seen, and your greatness deserves this stage.”
Nike shared the creative process behind the A’ONE collection in a success story dedicated to A’ja, revealing how this tribute collection was born — honoring her strength and representing all the athletes rewriting the rules of the game.

08.05.25: ONE COURT, ONE VISION, ONE COMMUNITY — INSPIRED BY NBA LEGACY

To celebrate the launch, on Thursday, May 8th, Airdom hosted an exclusive training session in collaboration with Nike. On the court of Cambini gym, 40 girls from Sanga Milano Basket lived an intense and meaningful experience. This was more than just a workout; it was a special clinic combining technical drills with deep conversations on leadership, identity, and personal growth.

Leading the session was Jenelle Grant — athlete, change ambassador, and NBA representative for Europe and the Middle East — alongside two Sanga Milano coaches. Thanks to her unique approach inspired by the Humanity Hoops project, each exercise became a tool for evolution. The court became a space of empowerment, resilience, and personal expression. A special thanks to Sanga Milano, our exceptional partner: their energy and willingness to collaborate always make the gym a lively and inclusive place. From technical drills to moments of pure flow and fun, every moment celebrated the voice and future of women’s basketball.

09.05.25: THE EXPERIENCE — WHERE BASKETBALL MEETS STYLE, MUSIC, AND INCLUSION

On May 9th, our store exploded with color, music, and talent, fully embodying the values that have always guided Airdom. This event was not just a celebration of basketball and style, but above all a powerful message of authenticity: be yourself, chase your dreams, and break every stereotype. The day was a lively mix of 2x2 tournaments, social challenges, contests, and raffles, accompanied by a masterfully curated DJ set by Erica Gal and an exclusive nail bar by Debora Simonetto. At the heart of it all was the flawless and charismatic hosting by sports journalist Giulia Cicchinè, who warmly welcomed special guests Blanca Quiñonez and Marco Belinelli, creating a unique and vibrant atmosphere.

On the court, the passion and energy of Alessandro Vecchiato and Alessandra Tava set every game on fire, delivering unforgettable moments and high-level competition. The event was a complete experience, where every detail helped make this day dedicated to the community and the values we hold most dear truly special.

THE FACES OF BASKETBALL’S PRESENT AND FUTURE

As special guests, we chose two personalities who embody our same free, authentic, and inclusive vision of basketball. Marco Belinelli, an Italian basketball legend and international talent, brought experience, wisdom, and a strong sense of responsibility. His words reminded everyone what it means to give back, believing in a vision beyond the scoreboard. For the young girls present, he was a tangible example of how talent, discipline, and resilience can take you far.

Blanca Quiñonez, a professional athlete, lit up the entire playground with her natural charisma. Her journey of sacrifice, identity, and courage in expressing and affirming herself touched the hearts of every girl there. Blanca represents a generation that doesn’t wait for permission to rise — she just does it. She doesn’t ask for space; she earns it with respect, becoming a living symbol of awareness and pride.

THE 2x2 TOURNAMENT WITH A TRIP TO LAS VEGAS ON THE LINE

The 16 teams battling on the court gave their all, delivering an unprecedented show. No hesitation, only determination, technique, and heart. The prize for the two winning teams: a trip to Las Vegas to watch A’ja Wilson play live. A dream now becoming reality thanks to Airdom and Nike.

We will follow the two athletes on their journey to Las Vegas, and you will be able to experience their most exciting moments through content on our social channels and a new blog article dedicated to this special adventure. The two girls are part of the Faenza Basket Project team, winners of the 2x2 tournament held during the event — a result that will take them directly to Las Vegas!

A HEARTFELT THANK YOU:
To everyone who participated, played, and cheered.
To the guests, partners, and members of the Airdom FAM.
And to Nike, for believing once again in our vision.
Every step you take makes Airdom more than just a store.
It’s a movement. A culture. A home.

Photo Credits: Francesca di Fazio
Video Credits: NIMY