Curry Shoes and Apparel
Stephen Curry is the player who most comes close to a video game for his ability to shoot triples from the dribble and from any distance. Curry often does not look real but you can still try to look like him by wearing his Golden State Warriors jerseys, a team Curry is practically synonymous with and which will most likely honor him with a statue outside the arena when number 30 will retire.
A player like Curry obviously needed to have his signature line with Under Armor, evolved to the point that he created his own personal brand, Curry Brand, under the UA umbrella just like Jordan did with Nike.